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If you’re running an ecommerce store, chances are you’re already thinking about how to get the best performance out of your website. But it’s not just about getting more traffic or better conversion rates—it’s also about making sure that your site is performing optimally in every way possible. And while there are plenty of tools out there to help with this task, one of my favorites is Google Sheets (or another spreadsheet program). In this article we’ll go over some simple tips for using a spreadsheet to optimize your online store: from checking broken links, removing duplicate content and fixing errors on each page; through improving the titles and descriptions for each product; all the way down to optimizing load times and creating user-friendly URLs.

Google Sheets is a powerful tool that can help you organize your e-commerce checklist and monitor your progress. With its easy-to-use interface and customizable features, it’s an ideal choice for any e-commerce professional.

You might want to take a look at the professionally optimized checklist we have created for you: E-commerce Conversion Rate Checklist

Check for broken links

  • Check for broken links.
  • Broken links can hurt your SEO, conversion rate, bounce rate and user experience. They also make it difficult to keep track of what’s working and what’s not working on your site.

Remove duplicate content on your website

The first step to SEO is ensuring that your website doesn’t have duplicate content. Duplicate content is bad for two reasons:

  • It can dilute the value of your site, making it appear less valuable than it actually is
  • Google sees this as spammy behavior and may penalize you for it (although this isn’t always the case)

Fix any errors in your descriptions, images and product titles

  • Check for broken links.
  • Remove duplicate content on your website.
  • Fix any errors in your descriptions, images and product titles.
  • Update the meta title and description for each page on the site, ensuring they’re accurate and compelling (and use keywords if possible).

Update the meta title and description for each page on the site

Meta titles and descriptions are important for search engines. You can use them to help your site appear in search results, or at least to make its pages look more appealing to visitors who click through.

The meta title should be between 60-70 characters long and contain your business name (or brand) as well as keywords that are relevant for the page content. The meta description should be between 150-160 characters long, and it should include relevant keywords as well as an enticing description of what visitors will find on that page.

Review your page titles and descriptions to ensure they are accurate and compelling

It’s important to have a good description for each page. The description should be short and sweet, but also include all the relevant information. It should also be accurate and compelling. The goal of your product descriptions is to make people want to click through on the link that takes them from Google Search results into your website. This can be tricky because there are many factors at play in how well a product or service sells online: price point, quality of images used in ads (or lack thereof), etc..

If you’re struggling with writing copy for e-commerce products or services that sell well online then consider hiring an editor who specializes in this area!

Create user-friendly URLs

  • Create user-friendly URLs. Make sure your URLs are easy to read and understand, so you can easily tell what they’re linking to.
  • Use keywords in the URL. If possible, include important keywords in the URL itself (e.g., “basket” instead of “cart”).
  • Avoid special characters and punctuation marks like spaces, dashes or underscores; these will break up the link when someone tries to copy it into their browser’s address bar! Instead use hyphens (-) between words if necessary – this way you’ll still have readable URLs that won’t break when copied into browsers’ address bars..

Review the performance of your site to make sure it is working as well as it can

To ensure that your e-commerce site is working as well as it can, you should regularly review its performance. This means checking for broken links and duplicate content, reviewing the meta title and description for each page on your site, and making sure they’re accurate and compelling.

You should also create user-friendly URLs so that visitors can easily find what they are looking for on your site (i.e., no unnecessary characters).

Ensure that each page has an optimized load time (under 1 second) with Google Speed Insights or a similar tool

  • Ensure that each page has an optimized load time (under 1 second) with Google Speed Insights or a similar tool.

The importance of a fast load time cannot be overstated. A slow site is one of the biggest reasons people leave your site, so it’s essential that you make sure yours loads quickly and efficiently. If you want to test whether or not your pages are loading quickly enough, use Google Speed Insights–it’s free and easy to use!

If any of your pages have high scores under “Page Performance,” there are ways for you as an e-commerce store owner or webmaster to fix these problems:

  • Reduce file sizes by compressing images and videos using tools like TinyPNG or Gifsicle; this will also help reduce bandwidth usage on mobile devices where users tend not to have unlimited data plans like they do when accessing sites via their computers at home or work (and thus may opt out if they see large files).
  • Optimize CSS/JS files by minifying them using tools such as YUI Compressor or jsminify; this reduces code size without affecting functionality in any way whatsoever!

Use these tips to optimize your ecommerce store

  • Use Google Sheets to track your progress.
  • Track the performance of your site.
  • Use Google Speed Insights to optimize load time.
  • Review the data in Google Analytics to see how many people are converting on your site, where they’re coming from and what products they’re buying.

Conclusion

The tips in this article should help you get started with optimizing your ecommerce store. Optimization is a never-ending process, so don’t be afraid to try new things and keep learning about what works best for your customers. The more you know about them and their needs, the better off you’ll be!

Using a Google Sheet to manage your e-commerce checklist can help you streamline your workflow and ensure that nothing falls through the cracks. However, creating a checklist from scratch can be time-consuming and overwhelming.

If you’re looking for a shortcut, consider using a pre-made e-commerce checklist template. Our conversion rate optimization checklist is a great option that includes all the essential tasks and deadlines for optimizing your e-commerce website’s performance. You can easily import it into your Google Sheet and customize it to your needs.