Long-tail keywords are a type of keyword that is more specific and usually longer than a regular keyword. For example, a common keyword could be “shoes” while a long-tail keyword could be “women’s size 7 red high heels.” While long-tail keywords may get less traffic than regular keywords, they usually have a higher conversion rate because they are more specific. That means that if someone is searching for this keyword, they are probably closer to purchasing than someone just searching for a regular keyword. You need to know how to use long-tail keywords to drive traffic to your website. In this blog post, we will explore what these keywords are and how you can use them to improve your website traffic. You can also check Semrush’s article to understand these keywords too.
What are Long-Tail Keywords?
Long-tail keywords are longer and specific phrases that visitors are more likely to use when they’re closer to making a purchase.
For example, instead of just using the keyword “shoes”, a keyword could be “men’s size 10 black dress shoes”.
While the latter keyword phrase gets fewer searches than the former, it is much more targeted toward someone looking to buy a specific product type.
This makes them very valuable for businesses as they can help you attract more qualified leads who are more likely to convert into customers.
How Long-Tail Keywords Affect Your Website?
Long-tail keywords can significantly impact your website traffic and conversion rates. Here’s how:
More Targeted Traffic: Long-tail keywords are usually much more specific than general ones, which means they tend to attract visitors further along in the buying cycle. While you may get less traffic overall from long-tail keywords, your traffic will be higher quality and more likely to convert into paying customers.
Better Search Engine Rankings: Because long-tail keywords are often less competitive than general keywords, achieving high rankings in search engine results pages (SERPs) for these phrases can be more accessible. This can lead to an increase in organic traffic and improved ROI for your
How Are Long-Tail Keywords Related to Your Website?
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to the point of purchase or using voice search.
For example, instead of searching for “shoes,” a long-tail keyword might be “where to buy comfortable black dress shoes in size 10.”
Not only are long-tail keywords more specific, but they also usually have less competition than shorter, more general keywords. This means that you may have an easier time ranking for keywords. And since these keywords are so specific, they tend to convert better than general ones.
So how can you find long-tail keywords that are relevant to your website? Start by brainstorming a list of potential keywords related to your business and products. Then, use a keyword research tool like Google Keyword Planner or Moz Keyword Explorer to get data on monthly search volume and competition level for each keyword. Finally, prioritize the keywords that offer the most opportunity for your website.
What Are The Benefits of Using Long-Tail Keywords?
There are a few key benefits of using long-tail keywords that can help your website succeed. First, these keywords are much less competitive than short, general keywords. It will be easier for your website to rank for long-tail keywords.
Second, keywords are more specific and targeted than general ones. This means that people searching for these keywords are more likely to be interested in what your website offers.
Third, these keywords can help you attract organic traffic to your website. Organic traffic is the best kind of traffic because it is free and converts faster than other types of traffic.
Fourth, using long-tail keywords can help you improve your click-through rate (CTR). CTR is a metric that measures how often people who see your website in the search results click on it. A high CTR indicates that people find your website relevant and useful.
Finally, long-tail keywords can help you improve your conversion rate. Conversion rate is the percentage of people who take the desired action on your website after landing on it from the search results. Some desired activities include purchasing, signing up for a newsletter, or filling out a contact form.
How To Use These Keywords on Your Website?
When ranking your website on search engines, using these keywords is one of the most effective ways to improve your chances. Here’s a step-by-step guide on how you can use these keywords on your website:
1. Conduct keyword research
To find the right keywords for your website, start by conducting keyword research using a tool like Google Keyword Planner or Moz Keyword Explorer.
2. Identify relevant keywords
Once you have a list of potential keywords, it’s time to identify which ones are most relevant to your website. To do this, look at each keyword and ask yourself if it’s something that someone would search for if they were looking for your business or product.
3. Use keywords throughout your website
Once you’ve identified the best keywords for your website, use them in places like titles, meta descriptions, headers, and body content. This will help search engines understand your site and improve your chances of ranking for those keywords.
Conclusion
Long-tail keywords are essential to SEO because they help you target a specific audience. By targeting a particular audience, you can improve your chances of ranking higher in search engine results pages. In addition, they can also help to improve the quality of your website traffic. You can check our free e-commerce checklist for other SEO optimization suggestions.
